At ALINE cannabis, conscious consumption is at the forefront of everything we do. We understand that in an unregulated market, it can be difficult to differentiate between dispensaries that prioritize profit over people and those that truly care about their customers’ health and wellness. That’s why we separate ourselves from the rest with our commitment to providing high-quality, lab-tested cannabis infusions and consumables that are mindfully crafted with natural, vegan, and sustainable ingredients. Our goal is to promote a healthier and safer ecosystem and curate a better industry through our conscious approach to cannabis, and we’re excited to share our passion with you.

So, what sets us apart?

The middle ground: nestled between black market and big cannabis.

Black market cannabis” operates outside of the regulated and legal frameworks. While a necessary step to combat prohibition, these channels are now saturated with uneducated vendors trying to capitalize on the cannabis gold rush by hustling potentially unsafe products. You’ve likely seen a local smoke shop promoting marijuana alternatives, as you drive through town, or a dealer from your social media network promoting a Telegram group where they are selling pre-packaged marijuana candies and flowers. The unfortunate reality is that these operations are, often, shady and have no regard for the health or well-being of their customers. Many of the products these channels offer are copyright rip-offs, marketed with branding that is designed to entice teenagers and children (such as Sour Patch Kids, Fruity Pebbles, etc.) and have not been vetted or tested (often even by the sellers themselves). Other products, such as unregulated vape cartridges, have a track record of afflicting respiratory issues and hospitalizing teens across the nation. Black market product claims of the number of milligrams in each package are outrageous, use of synthetic chemicals make them potentially dangerous, and lack of lab testing or validation demonstrates a blatant disregard for their customers’ well-being.

Big cannabis” is a term that describes large corporations, often backed by venture capital, that are doing their best to monopolize and profit from the cannabis market. Through mass production and distribution of, often terrible, low-quality, cheap-to-produce, and high-margin products, they encourage a cannabis industry that puts their bottom line before the well-being and needs of their customers. These corporations have millions in funding and actively prevent local businesses from having a shot in their local markets.. which is often executed successfully as local entities cannot compete with their distribution or marketing budgets. Big cannabis is known for peddling low quality and overpriced cannabis. For reference, the 4 limited medical/pharmaceutical cannabis dispensary licenses in Virginia were all claimed by out-of-state corporations that swooped in and bought the show.

ALINE cannabis” operates under the belief there is a better way between extremes; as such, we are nestling ourselves between the two, and firmly standing our middle ground. While we understand we need to get profitable as soon as possible, to have a fighting chance against big cannabis invading and monopolizing recreational licensing here in Virginia, we are committed to aligning our customers with cannabis by promoting natural lifestyles and providing an approach to cannabis that puts the customers’ well-being first. We understand the temptation to take shortcuts and prioritize profits, but we firmly believe that we can be profitable while staying true to our values. We aim to set ourselves apart from the rest of the industry by encouraging our customers to make educated, informed choices and consume cannabis in a mindful way. Our goal is to carve out a space in the industry where quality, accountability, responsibility, and inclusivity come first – and we’re proud to set that bar.

Join us on our journey to make a positive change in the industry and, together, we can curate a conscious cannabis community.


…we’re a partner on your wellness journey, offering knowledge and guidance every step of the way.

the roadmap


Join us on this exciting journey as we continue to innovate and set the bar for cannabis in Virginia!

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